Schema Markup, which is sometimes just called schema or structured data, is essentially coding that can be added to the back end of your website to make it easier for search engines to crawl, organize and display content.
To users, with traditional HTML script, search engine crawlers are only able to determine what your data says, but not what the data means.
So implementing schema markup helps us communicate to those search engines what our content means.
Why is it Important for local SEO?
Schema markup not only helps search engines to identify your site’s data but also improves your local SEO India. For example, all local businesses have a phone number, address, opening hours, etc. whenever your local SEO expert lists your business online, they keep these details a priority. As a result, a search engine like google always ranks the best result on the top spot.
For example, if a search engine sees a number listed on your site without schema markup, they have no idea what that number means; it could be the price of a product, a street number, or a phone number listed on your site.
In this case, we could use schema markup to communicate to those search engines that this number is, in fact, a phone number so that they can display that information to use for looking for it.
If it’s SEO greatly by improving search engines, ability to crawl your site. Increasing your site’s visibility in the search results and ultimately improving your user’s experience.
So, when you use schema markup, the answer is any time there’s an opportunity to do. There is schema markup for articles, blogs, local businesses, restaurant recipes, events, products, and hundreds of other applications to choose any schema markup.
That’s going to fit your website and your goals. Now, let’s look at how you can use it. Schema markup on your site. It popular tool you can use. Get started with generating, and Schema markup is Google structured data markup helper here; all you’ll need to do is select a type of schema and paste it in the URL of the page that you would like to implement that schema on.
Then, create the tags, highlight or click elements on the page, and select an attribute of that element based on the drop-down menu. Once done, click create HTML in the tool generates HTML structured data. Based on your selection, everything looks good.
Next, you can implement the schema markup Upon your site, through your CMS or directly into your source code. After search engines recognize the change you made, you should start seeing the fruit of your labor in the search results with Rich Snippets.
Finally, here are tips for making the most of schema markup on your site. If you are unsure where to start with schema markup, try creating and implementing just one type of schema markup.
It’s estimated only 30 percent of online web pages use schema markup. So even implementing just one type will make you stand out amongst your competition in the search. Only when considering schema markup focus on your users, which schema markup will be most helpful.