Trust is an essential part of online business; it helps to increase the customer base. A way to build customers’ trust is by building a trusted website. Hence, emphasis should be placed on getting customers to trust your website. Below are few tips that can get your customers to trust your website:
Good Landing Page
Have you ever visited a website and lost interest because of the website design? Especially interface of the homepage? It happens a lot because people tend to judge the authenticity of a website through the homepage. It is the first page users come in contact with, and it has to be designed following the classic web design principles. That way, users will be convinced that the website is authentic. It will also help users to navigate through the various interfaces without aid. User-friendly interfaces attract more customers and eventually help you gain their trust as they keep visiting your website. This means that the website design job on your landing page should be impressive.
Include Trust Badges
If your website doesn’t have trust badges, you certainly cannot blame customers for not trusting it. Trust badges are key ways to ease customers’ doubts and worries. They might be small icons but they show that the website is reliable and secured. Reputable websites include trust badges to improve customers’ trust. New customers find it hard to trust just any website since a lot of scammers are out there. With trust badges, you can gain a lot of customers’ trust as your website will be considered reputable.
Add Users Reviews
User reviews are a good way of making new users know that your website has been used and verified to be authentic. Reading testimonials from other users will increase your audience’s level of trust. It has been proven that customers feel more relaxed and safe when they read reviews on websites. Include feedback on your website and let your customers sit back and read. This will help them to trust your website even more.
Test the Website
A website should be fully tested by the owners before being referred to as functional. A lot of websites look great, but so many functionalities are out of place. It means website design is not done if user testing has not been carried out on it. Before and even after hosting your website, test all the functionalities and see for yourself that things (payment especially) are working as they ought. Be sure that your website is not malfunctioning as this might cost you customers trust. Customers expect that your website should be perfect, and once they notice any error, they begin to doubt the authenticity. Convincing them to trust your website after discovering bugs might be impossible.